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My name is Amy. I help people launch stuff.

I’m an experienced Agile coach with literally thousands of hours’ worth of experience getting people unstuck and their projects off the ground. 

My Approach

I work with individuals and small groups to help them master the art of pursuing a goal under conditions of uncertainty and change.

I have been practicing, teaching, coaching, and speaking about Agile since 2007. For most of my career, I worked in the Tech industry helping organizations adopt the Agile practices that enabled them to develop products faster, cheaper, and of higher quality. For more information about this, please see my LinkedIn profile.

At the same time, I was using Agile to improve my productivity and personal development. As a result, I became particularly interested in how Agile’s iterative, incremental and evolutionary qualities parallel that of contemplative disciplines like meditation and yoga.

I believe Agile has great potential as an empirical, sustainable, and collaborative discipline far beyond its origin in software development. 

I’m especially good at breaking large, overwhelming challenges into smaller, manageable pieces. I’ve helped an individual or team overcome some obstacle literally thousands of times. My approach is direct, practical, and action-oriented.

In addition to coaching, I offer classes in a wide range of Agile and Lean Startup topics. I am located in San Francisco.


– Amy

Amy is a sincere, earnest and insightful coach. She’s always been able to generate intuitive, complex responses to my questions. As an independent, successful entrepreneur for over a decade, I’m not a quick “follower” and need a solutions-oriented perspective. Amy is good at untangling knots and offering multiple, viable solutions to a problem.

Jennifer Cheng

Embody Health

I had the privilege of working with Amy Lightholder during my time at GAP Inc. I found her to be a result driven project leader with a great grasp of the Agile framework. When you get to connect with her, you'll discover an amazing, broad-minded, and detail oriented person. I strongly endorse Amy and would welcome the opportunity to work with her again.

Nicholas Macauley

Partner, Enterprise Agility Coach

Amy has been tremendously helpful with improving my workflow and productivity. I’ve used Agile methodology in an educational setting to keep meetings focused and on track. The simple check-in format I’ve learned from Amy helps keep me focused, too! Since we started working together, I’ve made significant progress on personal goals and learned a lot about how much work I can realistically expect myself to do. I would recommend Amy without reservation.

Elizabeth Bales-Stutes

ESL Specialist

I attended a talk at the San Francisco Professional Career Network, and Amy spoke there about using Agile methodologies for job searching. The moment I came home, I implemented her suggestions, to great effect. The To Do/Doing/Done list is now a daily routine; and my time is not only significantly more organized, but also fully trackable at the end of a day, week, or month.

Peter Ferber

Software Engineer

Amy was a huge help and has such a bright personality! Prior to our appointment, I thought that I knew everything needed to pitch to investors. However, after working with Amy, I learned SO much new information. This session helped me realize that I still needed more work on my business model. Will definitley work with her again in the near future!

Nneka Utah, MSc


Amy has been a shining light in our bay area Agile scene for many years. She has lent her intelligent insight to many events as well as been an integral member for organizing the Bay Area Agile Leadership Network and several Agile Open Conferences. She has created workshops on topics like "Basics of Agile", introduction to Scrum , product owner tips and techniques, UX and Agile Integrated and co-wrote, produced and presented innovative techniques for communicating product vision at Salt Lake City's Agile Roots conference

Dennis Britton

Enterprise Agility Coach

Get in Touch

Drop me a line and let’s get this party started